E-commerce UX/UI design for Optika Anda, a leading optical retail chain in Croatia known for its wide selection of premium eyewear. The goal was to translate their in-store experience into a seamless digital journey — clean, intuitive, and confidently branded. The design system is built around a strong black and red color palette, reflecting the brand’s identity and helping drive visual hierarchy and clarity.

Custom iconography was developed to support key actions and enhance usability across product filters, categories, and checkout. The UI is intentionally minimal, focusing on legibility and speed, while maintaining a premium feel suited to high-end eyewear products.