Naming and visual identity for Pech, a ceramic studio by Petra Ceraj. The name "Pech" carries multiple meanings — from the Croatian word for "oven" to a subtle nod to imperfection and process. It captures the duality of Petra’s work: soft yet strong, organic yet intentional. The visual identity was built around this balance — minimalist, but with personality. Earthy tones and structured typography reflect both the raw materials and the quiet confidence of handcrafted form. The result is a brand that feels grounded, honest, and unmistakably hers.

Pech Ceramics