Visual identity for Qushin, the award-winning luxury lifestyle brand for pets and their humans. The name says it all — Qushin, period. Taken from the Croatian word for "pillow," the brand is built around softness, comfort, and understated elegance. The identity reflects this essence with a calm, refined approach: soft pastel tones speak to serenity and ease, while clean layouts and subtle details create space for both the product and the lifestyle it represents.